Aston Villa’s Instagram account has taken on a distinctly festive feel this holiday season – as well as handing out presents to following fans to generate some Christmas cheer around the club’s support.

The social media account of the former European Champions – avfcofficial on Instagram – has hosted an Advent Calendar style event each day from December 1, giving away a different behind each window.

The club’s partnership team has led the project, giving away a huge array of prizes ranging from matchday tickets to a toy car, with the grand prize set to be unveiled on Christmas Day!

Like this post to be entered into the prize draw for your chance to win a pre-match pitchside walk and two tickets to our home match vs Preston North End on 21st January 2017. #makeitmagical #merrychristmas #advent #adventcalendar #fightlikelions #astonvilla #astonvillafc #avfc #villapark #villa #villans #prestonnorthend

A video posted by Aston Villa – Official (@avfcofficial) on Dec 20, 2016 at 2:00am PST

Beyond the prises, the idea has also created an artistic buzz: the thumbnails making up each of the Instagram windows line up to create a mosaic in claret and blue, creating a larger work of art – of Jack Grealish celebrating a goal alongside Mile Jedinak, with the iconic Holte End Stand taking pride of place, too.

Head of Media & Content, Will Radford, said: “We’ve tried to reward our fans on multiple levels this Christmas, while also engaging our Partners to add value across the output and directly connect them with our fans. It marks our wider commitment to embrace technology and media to better serve our exceptional supporters, at home and abroad.”