Arsenal breaks 4m fans to become 3rd most followed sports team on Twitter

Over the last 12 months Arsenal have seen a rise in follower numbers on Twitter launch from 2.2m to just over 4m.

This makes them the third most followed sports team in the world – and you’ve probably guessed who the top two are…. FC Barcelona (12m) and Real Madrid (11.7m).

Much of this growth has been down to varied content that keeps the fans both informed and entertained. They do the usual club news, team information on match days, competitions and behind-the-scenes peeks that we all love.

But they have also pushed the boat out with regular Q&A’s, infographics and “live-tweeting” a replay of the 1989 title decider against Liverpool at Anfield. Celebrating its 25th anniversary.

They also have dedicated Twitter accounts that cover North America, Indonesia, Vietnam and Japan. As well as having a Spanish language feed that covers several countries.

“We are proud to be the first Premier League team to reach four million Twitter followers. We are fortunate to enjoy fantastic support right around the world and social media has proven a brilliant way of engaging with our fans, wherever they are.

Last season we led successful Twitter campaigns around key events such as the signing of Mesut Ozil, the FA Cup final victory and the subsequent parade – where we tweeted video from the top of the bus. We even got Arsène Wenger to do a Twitter Takeover for the first time. With the new season fast approaching, we’ll be looking to introduce more innovations in the months to come.” – Richard Clarke, Managing Editor @ Arsenal Media Group

wenger twitter

 

 

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Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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