It’s the biggest, most anticipated day ahead of the actual World Cup kick-off.  Today is the World Cup draw when players, managers and fans get to find out who their nation will be playing against next year.

At the start of the week Nike launched their new video “Dare to be Brasilian“, celebrating the Brazil team.  The biggest asset they have in the World Cup, team wise at least.

2 days ago adidas showed us what they have been carefully working on for the past couple of years.  The brands sponsorship centres mainly around the sponsorship of the official FIFA World Cup match ball.  This tied in with their numerous teams (Germany, Spain, etc) and players gives them the tools which they can utilise in different ways.

So 2 days ago they launched a brand new Twitter account, @Brazuca.  This, as you may have heard, is the name of the official ball.  Yes, they have launched a Twitter account for the official match ball with updates from the balls point of view.  Certainly a different tact but one we have seen done on a much more informal/parody basis.  But on an official basis it must be one of the first.

I’m @brazuca, match ball of the 2014 FIFA #WorldCup. Yes I’m a ball. Yes I’m tweeting. Join me on my journey! #ballin pic.twitter.com/KerKWgFdez

— brazuca (@brazuca) December 3, 2013

Now, with the draw only a matter of minutes away (or more likely, has taken place by the time you read this – please give England a decent draw, we need it!), they have also launched a bespoke interactive 360 degree YouTube spot.  You can see the video unfold and at certain points see how it looks from the balls perspective.  Again, it’s all about being the ball.

It includes the great players you would expect including Xavi and Bastian Schweinsteiger.  It’s an interesting video that’s certainly all about the interactivity and hidden content.  You can check it out by visiting http://www.youtube.com/user/adidasfootballtv.

As you can see it’s already been viewed over 600,000 times and gives you a multitude of options within it.  At the bottom you can see the timeline which lets you know when interactive moments are embedded within it.  You can also see whereabouts on the pitch the ball is by clicking on the pitch in the top left plus change the language you want to listen to it in.

This is just the start of what is going to be a massive battle between the two old enemies at the most social, interactive and shareable World Cup there has ever been.  We haven’t been able to get any more details/comment from adidas or their social media agency We Are Social yet but will update this article once we do.