It used to be all about Facebook fan landmarks but these days Twitter appears to be the leading light for sports teams.  It’s always nice to see clubs acknowledging fans who have taken the time and effort to follow them wherever that they are and both clubs have done just that.

With so many platforms being used to create touch points with fans around the globe it is Twitter that provides the most personal experience.  It is not about broadcasting content or showing how great you are.  It’s about access and transparency, opening the club up to those who give so much and follow them no matter the results.

It is also interesting to see how two clubs celebrate by using the same means (YouTube) but in very different ways.  AC Milan hit 1m followers last week and released their video on the 10th April that takes fans through their Twitter journey, showing landmarks in terms of numbers and events that have taken place.  It’s beautifully made and a good watch.

[youtube]http://youtu.be/kqD5wk-PPrY[/youtube]

Chelsea meanwhile released their video today (19th April) and have just hit the 2m mark.  Double that of AC Milan, which is some achievement and shows the huge pull the Premier League has globally.  Their video is a little bit less ‘beautiful’ but shows off some of their tweets, fan moments, players training and includes a message from captain John Terry – who, rather ironically, isn’t on Twitter.

[youtube]http://www.youtube.com/watch?v=qtM2oQwBX4c&feature=share&list=UUU2PacFf99vhb3hNiYDmxww[/youtube]