The website was set up in January 2010 by Daniel McLaren originally as The UK Sports Network. Dan is the Managing Director of YouTube specialists Cast Digital and has been working within the social media industry for the last 5 years.

Sensing shifting sands and changing trends, Cast Digital has teamed up with real-time engagement team Snack Media who are social media industry experts that procure, host and also produce industry specific web publications.

One of Britain’s fastest growing digital sports media companies, Snack Media (@snackmedia) is at the forefront of the rapidly growing social media world and forms an immense relationship with Dan and Cast Digital in being able to provide in-depth and insightful industry news.

Publishing and curating the best practice content from the sports and social media industry, Digital Sport endeavours to serve both those who work in the field or have an interest in what is happening within digital media and sport.

With the industry ever-changing, Digital Sport organises a Digital Sport series of events that brings together a variety of people with the formats ranging from evening Q&A’s, panel sessions, evening drinks and full day seminars. So far events have been run in London, Glasgow and Manchester.

Digital Sport welcomes guest contributions to the site and is delighted to have involved a number over the years and continue to do so. If you’d like to get involved then get in touch via the contacts page.




Floyd Mayweather and Manny Pacquiao slug it out on social media (2014) – CNN article

Contributor to article on social media in F1 by Crash.net (2014)

Dan interviewed by Sean Callanan on Sports Geek Podcast (2013)

Interview with Dan on Sports, Social Media & Events with Sports Intern UK podcast (2013)

Can underdogs steal the show in the 7th edition of IPL (Firstbiz.com / Unmetrics Inc article) – 2013

Twitter Ye Not (BBC Sport article on footballers and Twitter – 14th Jan 2011)

30 Sports Blogs you should be reading

Interview with Man City shown on main www.mcfc.co.uk website

Man City interview featured on award-winning US soccer website ‘Pitch Invasion’