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Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?

Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of

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How the arrival of South African teams in the Pro14 will boost social media engagement

This is a guest post by Trev Keane MD of fan data and analysis experts SportEgo.ie. This last saw week saw huge news break in the world of rugby as North and

Juan Mata calls on fellow footballers to join him in his new venture, #CommonGoal

Juan Mata doesn’t fit the mould when it comes to the Premier League’s biggest stars. Raised in northern Spain, Mata started his career with Real Oviedo before moving to Real

Man City launch new platform for fan-engagement

Today (August 7), Manchester City launched their newest fan-engagement platform as part of the club’s ‘Cityzens’ scheme – the club’s network of fans offering rewards and benefits for their fans’

Digital Disruption and the return of football – the Weekly Wrap

Summer is always a busy time for sport. So many iconic tournaments which have been an entire year in the making – or more, in the case of the Lions

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Neymar’s PSG move is the biggest ever, but Goal and Facebook Live are harnessing the interest

Neymar’s transfer from Barcelona to Paris Saint-Germain is undoubtedly the biggest move of the summer, and given the transfer fee blows any and all other deals out of the water,

The (Digital) Chicharito Transfer: how West Ham United win twice

When it comes to football transfers we often refer to the commercial benefits, or lack of them, and how the player will fit in to the team during the coming

Netball Northern Ireland and Technology

Netball is a sport predominantly played in Commonwealth countries throughout the world. In Northern Ireland the sport is undergoing changes which include the appointment of a new board, creation of

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How football clubs can do social media right – and how to avoid disaster

At a time of year when new kits are launched, new signings are announced, and football clubs gear up for the new season, this is the time when fans start

Amazon secures tennis in first major live sports deal outside of US

Amazon will be the ‘Prime’ destination for tennis fans from 2018 when the current deal with Sky comes to end according to The Guardian. In its first sports move outside

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