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Chelsea’s new WiFi making stadiums attractive again

Free WiFi connection is coming to Chelsea fans at Stamford Bridge for the first time next season, as the west London club has signed a deal with Ericsson, who will

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OTT continues to grow as FINA dives in with deltatre

Last week, swimming’s governing body, FINA, announced it’s move into the OTT market through the release of FINAtv. It’s the latest in a string of announcements that have shown the growing

Roberto Forzoni, Andy Murray’s former psychologist talks about why and how tennis players choke

There are few non-life-threatening situations when an ordeal suffered by someone you’ve never met causes you pain. Watching a tennis player choke – or any athlete, for that matter –

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Swansea City FC creates a new player information and wellbeing app

Over the last few months, football clubs have recognised the need to produce apps which work with their digital strategies. Organisations are now providing enhanced experiences and fan engagement software

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Interview: Andreas Heyden, CEO at DFL Digital Sports GmbH

A summary of podcast with CEO of DFL Digital Sports, the digital arm of the Bundesliga, where he talked about his leadership being shaped by stint heading up a startup during 2008 financial crisis, OTT in sport and their 2025 vision of tech.

Aim High: MLB’s attempt to make the Great British public fall in love

Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.

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Wake up Sport: Don’t skimp on the hype

This is a guest post by Aalina Tabani, Assistant Director of Marketing for UNLV Athletics. Follow her on Twitter & Instagram: @aaleenz We’ve seen it time and time again, the

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Current thinking about illegal streams risks masking the root of the problem

Back in May, the Sport Industry Group launched a survey to find out young people’s attitudes towards illegal streaming of pirated live sporting events. The results were depressingly predictable –

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Sunday Wrap: What’s hot in Digital Sport this week

This week, the football transfer window opened across Europe. Whilst it had been open in Britain for a few weeks, deals between clubs happen all over the continent, and we’re

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Five things we learned about fan engagement from #FECBrighton

On Wednesday, Brighton and Hove Albion’s stunning AMEX stadium played host to the #FECBrighton conference, hosted by and It was a day bringing together many and varied speakers