Archive

Opinion 0 Comments

Symbiotic relationships between sports teams and media outlets hint at bigger questions

Under new owners Liberty Media, Formula One has begun to embrace social media and digital progression much more than it ever has before. This season has seen the lifting of

Events 0 Comments

On July 5th, two forces combine as Digital Sport & Sportego bring you #FECBrighton

After the success of our solo events at Villa Park and Hotel Football in Manchester. We’ve now teamed up with Sportego, the organisers of the successful FECKK conference in Ireland, for #FECBrighton on 5th July. Read on for more details…

How social media holds the key to turn Rugby into a truly global game

As World Rugby enters into a seven-year partnership with NBC in the US, it looks like we are embarking on an exciting time in the sport’s history. Rugby union may

Guest Article 0 Comments

Why influencer football teams will change the face of football entertainment

This is a guest post by Jamie Searle, Director of Enterprise Partnerships at Brave Bison A new economy is emerging in football, capitalising on the huge volume of football online

Latest 0 Comments

Nissan to give fans a chance to experience the Champions League final with Tottenham legend Ginola

As the finale of most of Europe’s biggest football leagues has already taken place, the calendar has magically cleared. The end of the season is a busy time as titles

Latest 0 Comments

Why aren’t more sports teams using Facebook instant articles?

This is a guest post by Danis Roberts, Digital Content Manager at Harlequins. When scrolling through Facebook on your phone have you started to see that small lighting bolt icon appear

Schalke 04 to put a contactless payment chip in their kit for next season

Bundesliga side Schalke 04 have often been at the forefront of innovation. In 1929, the Royal Blues won their first German Championship before they were banned the next year for

Chelsea launch Antonio Conte Twitter emoji to celebrate title success

It’s Friday morning, and that can only mean one thing: it’s almost the weekend. And if you’re a Chelsea fan, you’re probably feeling more chirpy than most today. Let’s face

Interview 0 Comments

Q&A with David Drahy from Com’Over

Com’Over Managing Team: Edouard Menu, Laurène Wolff and David Drahy Based in Lyon and Paris, Com’Over is a French communications agency specialising in sport, entertainment and Corporate Social Responsibility (CSR).

Augmented Reality breaks new ground fpr advertising in football matches

It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result