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DMS shoots game-winning content for the NBA in London

When the NBA comes to London every January, its growing number of European fans are treated to a true American spectacle. But with 1.3 million followers of the NBA UK

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Interview with the CEO of Two Circles, Gareth Balch

Gareth is the Chief Executive of one of the fastest growing and influential agencies within the sports industry in the UK, Two Circles. Here is our chat about the business, the industry and 800m running.

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New research report shows sports clubs how to monetise their social video

Social videos posted by Premier League clubs last season had an £88m brand exposure value for kit supplier brands, estimates social video intelligence company, Burst Insights. The finding was revealed alongside

NHL makes foray into Twitter streaming

This past summer, the NHL was one of the sports leagues to partner with Twitter to bring live content to fans. As part of their agreement, Twitter will stream ten

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Social Media, Digital tech and football in the modern age

Guest article: Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. Bandwagon jumpers, plastic fans, armchair supporters, glory

Neymar: the marketer footballer who reaches new levels of influence

Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like

Digital Sport’s Weekly Wash-Up 3/2/17

Manchester City bus takes its first drive Before Manchester City’s match vs. West Ham on Wednesday, Man City posted pictures of their newly decked out team bus “driving through London”.

Middlesbrough FC launch VR app, paving the ground for VR and football to come together

Middlesbrough FC have become the latest Premier League club to get on the virtual reality craze, launching a VR app to take fans around the club’s Riverside Stadium in 360

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Apple partner with Bayern Munich to bring fans closer still to footballers

There has always been some sort of a link between music and football – a working class sport and a working class sound going hand in hand through style and

Myprotein weighs in the Six Nations

The Six Nations is almost upon us and as always there’s plenty of intrigue into which team is likely to be the most physically imposing. The evolution in the size