Archive

Formula One allows videos of testing to be posted on social media for the first time

As reported on Motorsport.com, Formula 1 teams are now allowed to post video from the first week of testing in Barcelona to their social media channels. #F1Testing, Day 1: afternoon

FC Bayern’s new TV channel app highlights football club’s new fan engagement strategies

FC Bayern Munich has become the first German football club to launch its own TV channel, FCBayern.tv. 27 February 1900. The top German football club, Bayern Munich, was founded. pic.twitter.com/gAQhoBfU6o

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Interview with Neil Smythe, former Head of Sport at Shotglass/Fremantle Media

This week’s podcast guest is Neil Smythe. He has a background steeped in football video production with the likes of Soccer AM, Copa90 and The Football Republic on his CV.

Digital Sport’s Weekly Wash-Up 24/02/17

Dunk Contest gets even cooler One of the most beloved parts of the NBA All Star Game is the Slam Dunk Contest. In anticipation of the contest last Friday, Bleacher

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Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

BT Sport to show FIFA 17 eSports games, bringing the sector to the mainstream

As the world of eSports has grown exponentially over the past few months, it may well have become mainstream today, after BT Sport sealed a deal to bring EA Sports’

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Wayne Shaw’s Pie-eating antics a further warning to clubs about access to their players

On Monday night, one of the great British sporting sights played out in a small suburb of south London. If the FA Cup is loved by football fans, it is

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Everton’s search for innovative partnerships takes in The Open Championship

Everton football club are at a bit of a disadvantage these days. Their stadium – if historic and atmospheric – is old and creaking. They are falling behind their rivals

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La Liga live streams games on Facebook and bites back against the Premier League

With the news that more and more sports are taking advantage of Facebook’s live streaming service to take advantage of their billions of users as a huge worldwide audience, it

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The battle for fan engagement

This is a guest article written by Damon Mangos, Strategy and Executive Creative Director, Delete. You can follow him on Twitter @Damon_Mangos. It’s almost impossible to move at the moment without