Archive
Under Armour announces deal with MLB, but is it biting off more than it can chew?
Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League
NFL’s admission of a bad policy is welcome, but it won’t solve their problem
Late last week, Yahoo Finance broke the news that the NFL is once again changing its social media policy. They report that a memo created by the NFL, and sent
Rafael Nadal Tennis Academy to invest in tech entrepreneurial talent
Rafael Nadal is teaming up with Telefonica Open Future to provide investment to support tech entrepreneurs who can create startups to help students at the Rafael Nadal Tennis Academy in
Denver Broncos use Augmented Reality to engage fans and activate brand partnerships
Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,
Interview: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon
Recently I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships, to chat with Alexandra Willis about all things tennis, digital and listening to their audience.