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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

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2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

Live video could make the influencer landscape unrecognisable in the coming months

Last week, the Economist published a handy little chart to show just how much money social media influencers can make just by posting to their social channels. Quite a lot

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Is Channel 5’s Australian cricket capture the start of a traditional broadcaster fightback?

It’s been a long time, but cricket has come back to free-to-air TV in the UK. Ever since Sky Sports bought the rights to the Ashes, British audiences have not

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The world of sport shows how Facebook and Twitter are reaching a tipping point

It’s interesting how technology creates fads and how the further we go, often the further we look back. Sometimes we look back to a technology we discarded long ago as

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Will video technology really cause football to lose its charm?

Last week we witnessed an historic moment. In football’s Club World Cup, held in Japan, FIFA trialled its video assistant referee technology in a top class, competitive game. First, Kashima

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Aston Villa’s Instagram spreads festive cheer to its fans

Aston Villa’s Instagram account has taken on a distinctly festive feel this holiday season – as well as handing out presents to following fans to generate some Christmas cheer around

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Roger Federer shows that Facebook and Twitter live streaming is the future of fan engagement

Is live streaming a new dawn for social media in sport? Tomorrow (22nd December), Roger Federer will live stream one of his practice sessions on Twitter – or so he

Virtual reality used to improve concussion detection in NFL

Virtual reality has been making appearances in the world of American Football for some time, but there is a different use of this innovation which is catching peoples attention. The

John Terry launches VR Football Academy

Chelsea footballer John Terry has launched a Virtual Reality Football Academy, which provides users with an immersive one-on-one training experience and behind-the-scenes access to one of the most successful players