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Vauxhall surprise football fans with ‘#GetIn Fan Hotline’

Vauxhall has recruited international footballers to give dedicated fans a special treat. Manning the Vauxhall ‘Fan Hotline’ for one day only, the home nations players surprised lucky supporters with a

Barcelona v Real Madrid: Premier League could lose global audience to La Liga sooner rather than later

Over the past few years, the organisers of Spain’s La Liga have been giving their league a shake to appeal to a global audience. The changes have mostly centred around

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Eurosport renews AFCON deal with rights to 2017 and 2019 tournaments

Eurosport has won the UK and Ireland broadcast and digital rights for the CAF Africa Cup of Nations 2017 and 2019, as the Ivory Coast look to defend their title

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Adidas’s venture into the underground brings branding to new depths

Over the past few months, Adidas have been quietly working on their marketing strategy. We’ve already seen their attempts over the European Championships this summer, and also their attempts to

The top most-followed footballers on social media is a surprising list

When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to

Snapchat Spectacles are social sport’s latest innovation

Last week, the NHL’s Minnesota Wild embraced first-person, behind-the-scenes social sharing when they became the first professional sporting team to utilize the new Snapchat Spectacles, a move that teams will

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Digital Sport’s Weekly Wash-Up 25/11/16

Griezmann Hotline Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

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Interview: Digital Director of Sky Sports & Sky News, David Gibbs, on why recent low football viewership needs to be taken into context, Whistle Sports + innovation

David is a senior executive with almost 20 years experience within digital. He’s been at Sky since 1998, aside from brief stints at TEAMtalk Media and Coral, and has risen

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It’s a big week for VR sports gaming

Sports gaming took a major leap forward this week with the announcement of the NBA 2KVR Experience and Xbox One game streaming for Oculus Rift, bringing gamers unprecedented levels of