Archive

Great Digital Campign by Oakley – ‘You Vs’ Mark Cavendish

If you are a fan of first person films and like to see something more interactive then look no further than this latest creative for big summer campaign by Oakley called ‘You Vs’.

One Year To Go: Fill the London 2012 Stadium with Tweets!

After my rather lengthy last post here is something a bit more bitesized and with plenty of pictures! Everyone involved has been releasing their celebration activations around fact that we have only 1 year until the start of London 2012 Games

Twitter Competitions: What Works & Why

Rather than writing about how another footballer has got into trouble using Twitter or highlighting some new tech I thought its about time I wrote something that will hopefully help others out there and draw on my own experiences from the last few months.

Highlighted: ‘Facebook row’ tickets with the England Football Team

This week we’re highlighting the latest activation by The FA as they look to reward England fans ahead of the next game at Wembley (England v Holland).

Fun Digital Content: How ‘Owling’ is helping bring light relief to England Cricket

Following on from my ‘Planking’ post yesterday, yes it was a bit random but showed how athletes can engage with fans away from their chosen sport and be perceived as being closer to them, I thought I’d continue my look at the lighter side of athletes and how digital is getting involved.

Football, Tennis and…. Planking?

The two biggest advocates of Planking within sport in this country and Man City’s flying winger Shaun Wright-Phillips and GB tennis star Laura Robson. They both tweet about their love for the activity (don’t think I can call it a sport) and it seems to take up a large chunk of their on and off line lives. You would think that athletes engage with their fans about their sport but not these two.

2011 Open Golf Championship & Social Media

With the first golfers teeing off today on day one of the 2011 Open Golf Championship, what better time to look at the new innovations that the organisers are putting our way.

Nike leak Sneijder move to Man Utd?

It looks like the move of Wesley Sneijder from Inter Milan to Manchester United is becoming inevitable, even his sponsors Nike (who also sponsor Inter and United) think so!

Manchester United Celebrate 1 Year on Facebook

Yesterday, Manchester United celebrated being on Facebook for a year…and what a successful year it has been. To celebrate they released a really interesting and good looking infographic…

Glasgow Rangers Launch Facebook and LinkedIn Pages

Yesterday saw the official launch of Glasgow Rangers FC’s official Facebook page, complete with a photo shoot to celebrate it. They have taken their time to enter into social media but it looks like they are going to take it very seriously.

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