Carrying on the theme of iPhone apps, after discussing athletes using them to own their own content and push themselves as brands.  This week we’ve got our sun hats on, or should that read umbrellas out, and are armed with strawberries and cream….now fully prepared for the 2 week UK tennis festival that is Wimbledon.

This year sees the third incarnation of the official Wimbledon iPhone app, put together by official technology partner IBM.  It has been slowly building each year with a view to being useful to spectator and armchair fan alike.

The app lets you keep up-to-date with the latest scores, find out news from the championship, listen to commentary through Radio Wimbledon, find out stats about players and, interestingly, see what the players and official twitter accounts are saying.

There is also plenty of video content and pictures from the event that include round-ups of the days action if you missed it on tv.  Useful stuff indeed.

For those of you visiting Wimbledon the app again comes into its own with ground maps, visitor guide, ticket info, seating plans, travel info and security on there to make sure you get to your seat in plenty of time.

There really isn’t much that is going on at the tennis that is not covered, so you can imagine there is a lot packed into that little app. One of the things that makes it most appealing is that it is FREE, so you don’t have to think about your bank balance to be kept informed.

If you’re like me and don’t have an iPhone, dont panic.  There is a mobile web version of the site where you can get all the latest info by visiting m.wimbledon.com – you dont get the video or audio but the key information is still there.

If you can’t watch the tennis on your computer at work, are out for the day with friends or travelling on a train somewhere and you’re a big tennis fan then this is a must have.  Shame there isn’t an iPad version as getting the video highlights on there would be great (though iPlayer can also manage this with the BBC coverage).