The other day, I, like most football fans, was toying with the idea of doing some football coaching. I mean, a player of my calibre will surely be able to offer a pool of knowledge, wisdom and motivation to children all over the country……..ok maybe not
Text books will tell you that sport should be one of the few businesses to be recession proof but is there any substance to this argument?
The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.
Even in the sports industry where results on the field typically speak for themselves, communication is becoming increasingly more important and valuable.
News broke last month that the Government is to merge UK Sport and Sport England in order to streamline the running of sport in England (sport is devolved in the Celtic nations).
Lately, it appears that the dreaded ‘S’ word has started to lose its negative connotations in the aftermath of one of our worst economic crises in recent times. Yes, sponsorship is slowly beginning to reassert its authority in the marketing mix and with just cause.